As content engagement transitions from the big screen to smaller more personalized experiences, VR offers a uniquely immersive experience. Unfortunately, the isolating nature of the experience makes it difficult to massively educate and explore in a social setting. The use of projection mapping to create a similar immersive engagement has found traction throughout the world by serving as a gateway for this transition.
We created an engaging pop-up installation to promote immersive experiences offered in the consumer transition from the declining silver screen productions to the rising VR, AR, and MR applications.
Projection Mapping, Live Event
Producer: Refik Anadol│ Creative Director: Chriselle Manabat│ Creative Director: Nathan Dwarika│ Assets Manager: Chris Baker│ Projectionist: Nate Moheler│ Motion Designer: Nathan Dwarika│ Project Coordinator: Alex Has│ Event Manager: Michael Beck│3D Modeler: Allek Bien│Special Effects Artist: Christian Webber│Documentation: Blvckmxtr│