Rentlogic's brand identity needs to be revitalized and more reflective of its purpose to stand out in the competitive real estate industry.
│Goal: Rebrand & Increase Brand Awareness. │ Rentlogic is a new start-up that has entered the New York City real estate market. It acts as a resource for renting apartments and provides renters a data product that rated rental properties on how well they were maintained. With a number of competitors with similar branding, a number of precautions to ensure a unique and reflective identity is neccessary.
│Result: Engagement Rate increased from average 5.7% per post to 68% per post.│ In order to engage the young audience for CNN Discover Snapchat, we believe that the design should be modern, fresh, and relevant. Our team organized the conception and execution of compelling daily editions of CNN Discover Snapchat with animated illustrations and live audio.
Discovery, Content Strategy, Video Production & Animation
Chriselle Manabat, Deana Mounajjed, Colin Egan, Marianna Gunther, Shaun Whitlock, Liz Throop