A rapidly growing freelancer economy lends itself to possibilities not previously seen in the pre-smartphone era. With creatives working various roles and navigating different spaces, CultureBase aims to serve as platform to connect the community to information that matters most to them.
│Goal: Increase Brand Awareness.│ CultureBase suffers from the challenges every starting platform faces: educating and engaging the community it seeks to serve.
│Result: Successful Launch & Crowdfunding initiative│ In order to engage the creative freelance community, we explored the various user journeys of which CultureBase could immediate benefit, newcomers to Atlanta, musicians, recruitment directors, and freelancers.
Discovery, Content Strategy, Video Production & Animation
Producer: Dan Holzter│ Creative Director: Chriselle Manabat│ Art Director: Nathan Dwarika│ Assets Manager: Chris Baker│ Artist Illustration: Martin Sessom│ Motion Designer: Nathan Dwarika│ Project Coordinator: Hanson Djoube│ Editorial Producer: Sara Has│